How to Write a Great Blog Post

by Gily Tenorio on December 8, 2012

in Blogging


Are you looking for tips on how to write a good blog post? Actually, around the web there are tons of information on how you can write good articles for your blog. Some of the blogger pay to acquire information about blogging and how to build it from ground up. It is not bad after all to pay money as long as you get results for what are you paying for.

I have started this blog with very little or no experience on writing articles. I’m not good in writing, it is my waterloo.

At the early days of this blog, I cannot write more than 1,000-word article because it is too much for me. Maybe it will take more than 8 hours for me to write that amount of words. However, as I continue to blog and enhance my writing skills, it is becoming normal for me to write longer posts than before.

In this article, I would like to give you some tips on how to write a good blog post, good for your readers and good for your blog’s traffic. In my opinion, you don’t need to pay money to learn this stuff. There are many information that you can get from the web and most of it are free!

As what I have said, there are many information you can get in the Internet about how to write, how to use correct grammar in writing and publishing an engaging post. It is normal at first, that you will find it hard. Anything new that you’re learning isn’t easy at the beginning. But, as you work hard and persevere to learn that stuff, it will become easier as the days go by.

1. Choose Your Topic

When writing a post for your blog, you should know several tips and pointers to follow so you can produce a great article. First, you need to think what topic you will write. As much as possible, write topics you know and you’re interested. However, in some cases, you want to write a topic but you don’t know or you have very little knowledge about it. In this case, make extra effort to research for the topic first and then write about it after you thoroughly understand what it is all about.

In my experience, I’m writing articles I’m not very knowledgeable but I make it a requirement to know and research the topic before I would actually publish it in this blog. Though, I prefer to write topics I know and the things that interest me the most.

As much as possible, the topic you will write must be related to your blog’s niche. However, in some cases, you are compelled to write topics not related to your blog. I think it is alright but should not be always that way or your readers may not return again to your blog.

Therefore, it is important to choose wisely what you’ll write. Maybe its your own experience or your friend’s or someone who you know.

For example, this blog is about financial education so you will find topics in this site about saving money, personal finance, investing, business and other money-related articles. Sometimes, it is better to write in a general audience so that you can write more topics than when you have limited things to focus on just for example niche websites.

2. Do Keyword Research

Internet is a huge place of keywords. When you don’t know something, you normally go to search engines like Google, Yahoo or Bing to look up the information you want to know. Most of the time you’ll know the answer about your question from the websites or blogs that has the same topic with you query.

Thus, it is very important to research which keywords are mostly searched by Internet users and then write topics related to that keywords. But, you must write to the readers not for the search engines. Your article should be the one that can answer the questions from the people.

When I write a blog post, I look up related keywords to my topic using Google Keyword Tool which is a free tool made by Google. By using that tool, you’ll know how many times the keyword was searched for one month in a particular country like the US or Philippines.

Google Keyword Tool will also give you an idea whether the keyword has low, medium or high competition. The competition means how many websites and blogs are targeting and related to that keyword.

Lately, I bought another keyword tool called Keyword Researcher. It is a paid tool that can be used to search for long-tail keywords that people normally look up in the Internet. I’ll give you an example on what is long-tail keyword looks like. For example, the normal keyword is blog post. The long-tail keyword is like this: how to write a perfect blog post.

This kind of keyword consists of several words usually more than 3 words. Some people want specific details about their search so they use long tail keywords to get better and more related search results.

3. Break Down into Paragraphs

In order to read easier your post, you should break the sentences into several paragraphs so that readers can have time to digest what they are reading and not feel overwhelmed by the numerous words. Make sure that sentences in each paragraph support each other or at least related to one another.

I usually break paragraphs into 2-3 sentences but some blogger combine 4 sentences into one paragraph. At minimum, you must have 2 sentences in one paragraph, not one.

Good Blog Post

4. Put a Related Picture or Image

As a saying goes, a picture paints a thousand words. It is a lot better to put a picture to your blog post related to its topic. When you use pictures you got from different websites or blogs, it will be better to put a photo or an image credit to the original owner of the photo by linking back to the site.

You may also use your own picture if you have stocks of photos. Actually, it is the best picture that you might use because it is your own picture. Some blogger put a water mark on their photo to protect it from people who just copy picture without giving credit to the original owner.

If you cannot find a good picture for your blog post, you can search free photos from the popular photo download sites like Free Digital Photos, Stock Vault, Flickr, and Creative Commons. I’m sure you will see tons of images that you can use for your article.

5. Do On-Page Optimization

The on-page optimization is a strategy that you need to make your article more visible to search engines so that it can be indexed and ranked better in search results. I use a WordPress plug in to do on-page optimization like the All-in-One SEO plugin. It is free to download and use, see what the plug in looks like in below image.

WordPress plugin

In order to more optimize your article, you should do internal linking of your post with a variety of keywords that you need to use. If you’re internal links are good, search engines will see it and award your post a better ranking in search results.

6. Check Spelling and Grammar

WordPress has a spelling checker built-in. Whenever you write a word and it is a misspelling, it will be highlighted with a red line. It is similar with MS Word spelling checker. When you right click the misspelled word, WordPress will suggest a list of words that may be the correct spelling.

In case of grammar checking, it doesn’t have that kind of capability. Hence, you should do it manually before pressing the “Publish” button. It is also important that you have the basic knowledge of English grammar like the subject-verb agreement.

7. Do Not Copy Your Content

If you are serious on blogging and you want to help people to know their questions, you should not copy the works of other people. It is one form of stealing or theft.

It is not also good to your blog and your image as a blogger. Search engines will not be happy with your blog since it is just a copy from other blog. Duplicate contents can have a very bad effect on the overall performance of your blog.

8. Get Back links

One of the best and easiest ways to get back links to your site or blog is by posting it in social networking and bookmarking sites such as Facebook, Twitter, Google Plus and Stumble Upon. Another way to get free back links is by commenting on other blogs related to your niche.

One thing I want to tell you is that don’t buy back links or get it from automatic soft ware. Search engines like Google doesn’t want links from unnatural sources like automatic back links.

I’ll be discussing more about this topic in the future so please stay tuned. Getting links from other websites is very challenging and difficult to do. However, if you have a good content, it will be easier to get them. Some blogger may naturally link to your blog since it helped them and it has good content.

9. Promote Your Blog Post

How do you promote your blog post? One way to promote your blog post is by posting it through Facebook, Google Plus and Twitter. It is also good since you can get back links from these very popular sites.

You may also do commenting to other blogs with a link of your blog post on your name. Some blogs have a “Comment Luv” plug in wherein it will select a post from your blog and display it under your comment. It is one way to reward those people who are regularly commenting to other blogs.

10. Keep it informative and up-to-date

A good blog post is timeless and informative. It is a post that can be a resource for other people who are looking for information that they need.

If your post is a date-sensitive, make it a point to update it regularly so that people visiting your blog knows that is up-to-date. All people wants a fresh information not an outdated or obsolete one. Your blog post will be more likable by Google because it is a fresh content.


Final Thoughts

Writing a great blog post requires patience and skills. If you’re a newbie blogger, this may require several hours of your time and it may not be easy. However, don’t stop, instead, continue to write helpful and influential articles. I’ll tell you, someday, your hard wok will pay off.



About the Author:

GilGil Tenorio is a blogger, a husband, a father, and an active Christian. He likes playing guitar, C.S. Lewis, Plants and Zombies and NBA. Follow him at Facebook, Google+, YouTube and Twitter. Thanks!

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